Message Mastery: Conversations That Convert

Learn the top-converting tax, legislative and insurance messages - and the best strategies to generate leads and convert prospects to clients through the meeting process.
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In this course, you’ll learn: 

  • How to use message frames to quickly gain buy-in throughout the sales process - from seminars and videos to client meetings and annual reviews
  • How to discuss legislative changes with your clients - without getting political
  • Why taxes are the hot topic for client conversion - and how to drive appointments with one simple analogy 
  • How to quickly overcome common life insurance objections and misinformation
  • Why two simple phrases can make all the difference at the end of a client meeting


Course content

1 sections | 3 lessons